COLD LIVING was a recent post on the advertising blog I am following. The author posted a short video called "Dark Side of the Lens," where we get to know a surfer, photographer named Mickey Smith. Smith works as a photographer in some of the harshest climates of sea life. Lucky for him though, it is his life long passion and dream. He describes it as a blessing and a curse, as he feels he must pay tribute to the majestic waves he surfs on. The message that the author is trying to get across is that if you are lucky enough to find something you love doing, you are at an incredible advantage in life. The author writes, "For you, work will never feel like work, no matter how hard you work at it." He uses examples from other well known brands like Burton snowboards. Founder Jake Burton runs one of the most successful and creative snowboard companies in the world. His mission statement to himself is to spend 100 days a year snowboarding; his first passion and love. Unfortunately in this life our time is limited, this post reminds us that it is important to do what we love now. The author wrote, "Start at the bottom. But start at the bottom of something that is related to your dream. In the beginning it won’t make you rich, but it will always make you happy."
-Rachel C.
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