Sunday, April 3, 2011
Innovator / Experiencer
My primary VALS category was Innovator. I think this is a valid description of myself because it describes me to a T. I have always had a good self esteem and have always been very confident, I know that I will be very successful in what I decide to do after college because I wont accept anything less. I am somewhat materialistic and enjoy buying the latest trends and technologies. My taste reflects that I enjoy the finner things in life, which may sound superficial but is completely true. My secondary VALS category was experience, because of my age and desire to have the "cool" things in society it describes me very well. The experience likes sports and out door activities, which describes me very well. Being a young consumer in the market I am impulsive in my buying decisions, the experience is just that.
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